Social-first, not clickbait
A note has to live on Instagram and still hold as a thread. If it cannot be shared, it is not ready.
Ecuador Central is the Sierra desk — for readers under 30 who no longer read the country only through Guayaquil or crisis.
Ecuador Central means the highlands: the Quito–Ambato–Riobamba–Latacunga–Cuenca–Loja axis. We report farms, volcanoes, CONAIE and the altitude economy at feed speed, not 1998 broadsheet speed. Spanish first, stories first, Quito time.
A note has to live on Instagram and still hold as a thread. If it cannot be shared, it is not ready.
Quito is not the whole Sierra. Ambato, Riobamba, Latacunga, Cuenca and Loja get their own desk, not a drive-by mention.
Volcano, strike, feria and the price of broccoli can share a homepage. Altitude is not scenery: it is politics and economy.