Loja sells specialty coffee to Amsterdam cafés. At the city market, bolón rose twice this month. The thread is not irony: it is the altitude economy in one cart.
Co-ops post harvest videos. Sellers post egg prices. Between them, Loja holds the south of the Sierra with fewer headlines than Ambato but the same cost pressure.
For the under-30 reader, the note is the sticker you put on the story: price, city, context. No seminar.
